SEO & growth
Organic growth done by an engineer. I handle the technical SEO, the performance work, the analytics and the content strategy — the same approach I used to grow my own site, owningafender.com, to around 16,000 clicks a month across all search engines — roughly 78,000 impressions a month on Google alone — with digital products selling through it on top.
What's included
No retainers of vague deliverables — concrete technical work that moves rankings and revenue.
The unglamorous foundations that decide whether you can rank at all: crawlability, structured data, canonicals, sitemaps, internal linking and semantic markup. I fix them properly because I’m an engineer, not a checklist.
Speed is a ranking factor and a conversion factor. I profile what’s actually slow — images, scripts, fonts, layout shifts — and fix the handful of things that matter rather than chasing a perfect lab score.
You can’t grow what you can’t see. I set up clean analytics — events, funnels, attribution — so you know which pages earn their keep, where visitors drop off, and what to do next.
Pragmatic, keyword-led content planning: find the searches your customers actually make, map them to pages you can realistically rank with, and build from what the data says — not from a content calendar of guesses.
Who it's for
Businesses with a decent site that isn’t getting found — where the problem is foundations and focus, not more ad spend.
Content-led businesses that want organic traffic to become a compounding channel rather than a happy accident.
Owners who want an engineer doing their SEO — someone who can change the code, not just hand over a report of things for someone else to fix.
Recent work
Owning a Fender — my own content and tools site, grown from zero to around 16,000 clicks a month across all search engines through technical SEO, performance work and keyword-led content. It now sells digital products via Stripe, so the traffic pays for itself.
Ready to grow organic traffic?
Tell me about your site and what growth would be worth to the business. I'll start with an honest audit of what's holding you back — and whether I'm the right person to fix it.
Start a projectOr email me directly at nickolastheodoulou@hotmail.com